How do you amplify the Millennial appeal of a line of reward and training treats that’s been pleasing dogs and their owners for over 25 years? After analyzing our consumer focus group findings, the answer was clear. With my team, I helped guide the development, naming and packaging of two new treat lines. After crafting an award-winning website, I helped launch compelling advertising, social and influencer marketing campaigns. Three brand-building years later, Charlee Bear is one of the fastest growing dog treat brands in the country.